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More Training |
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| General
Info |
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Reserving
Space
Ad reservation form: part seven
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The fastest way
to increase sales!
Participate in this award-winning, newspaper-specific
ad sales course on-site or in a Webinar.
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Get past upfront stalls and objections
without any pushing |
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Make the account believe he really needs
you |
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Get better information from your prosepct |
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Develop quick ad strategies that work the
very first time |
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Eliminate size, frequency, content, cost
and most other objections before they ever arise |
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Get dramatic responses for all kinds of
advertisers |
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Never have to push an
advertiser to run again
click here
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Credit Hold
Occasionally when the sales assistant or order entry person tries to
reserve space for one of your accounts, they may run into a roadblock.
If the account hasn't been paying their bills, they may be put on cash
in advance status (CIA for short), or as other newspapers call
it, cash
with copy. This or other credit problems may put your ad reservation
on hold, which is usually discovered when whoever processes your ad
reservation form begins entering it into the computer. Once an account
is put on credit hold, the reservation system doesn't allow his
ad to run without the approval of and release by the credit department.
Your sales assistant or order entry person will inform you of any
reservation that is put on credit hold.
In fact, at many newspapers this person will also research the reason
for the outstanding balance. They can let you know the amount of the
open balance, and even tell you the dates and amounts of unpaid ads.
You can then work with the credit department and your account until satisfactory
arrangements are made. The credit department will either approve or disapprove
of the ad waiting to run.
If approved, the ad will be released from credit
hold and reserved, where it will continue to be processed in the normal
way. The key thing to remember here is that in almost all cases, production
cannot work on the ad in any way while the ad is on credit hold. They
will put it in a queue and wait for clearance before taking any further
action.
Next: Quiz
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