An improved look
The most obvious
change is the cleaner, more professional appearance of the course.
The typeface has been changed and the
columns are narrower, making it easier for a reader's
eye to move
from the end of a line of text to the beginning of the next naturally--just
like when you read a newspaper.
Easy-to-use interface
There are a number of ways to navigate
the course now. Sure,
clicking on the link at the bottom of each page will get you to
the next page in the course. And you can also use the navigation
bars along the top and left of each page. But there are a few new
ways to get around.
At the top of each article, you'll
also see what's known as a breadcrumb trail that'll show
you exactly where you are relative to the rest of the course. For
example, if you're in the chapter on territory
management, reading about common time management mistakes,
the breadcrumb trail will look like this:
New
Ad Salesperson Course > Territory
Management > Common
Mistakes,
Each level is a clickable link so you can move in or out of a level quickly.
Table of contents
You'll
also see a table of contents at
the top right of each article, showing you the contents of the
chapter you're
in.
Links within the articles
When similar topics are discussed elsewhere
in the course, you may find cross-referenced links to that topic.
Feel free to click on them to find out more.
Cleaned up text
The course has been scrubbed for typos and
sentences that just don't make sense. Articles have become more
readable. |
Expanded sections
All ten chapters have been revised to reflect
the changing ad sales environment. Nearly every chapter has
also been expanded, containing more information to help you
get selling faster and more effectively. For example, the section
on the sales
call now includes more detailed discussions on every step
of the call as well as more effective ways to overcome
objections.
Similarly, the section on spec
ads now
contains more detailed advice on creating an effective ad strategy,
including a step-by-step example of an effective ad being created. You'll
find similar improvements in the other chapters.
Reflects
the latest technology
The entire course has been updated to better reflect the way
the business of advertising is now conducted. Technological advances
have changed almost every step in the life of an ad, and these
have been reflected as well.
Flash quizzes
The quizzes at the end of each chapter are now
Flash-based, enabling you to be more interactive with them. They'll
even give you a score at the end of each quiz (don't worry,
the results aren't seen by anyone but you). If you don't have it
already, you'll need Flash 6 or higher. With over 96% of computers
now having Flash 6 or better, you should already have it on your
computer. You can check to see if you have it here.
Let's get started!
You'll find the new course will tell you everything
you need to know to start selling advertising. In fact, this course
will probably put you ahead of every other advertising salesperson
in your new territory.
Next: Let's
begin! |