Reserving Space Introduction The Res. Form: part one The Res. Form: part two The Res. Form: part three The Res. Form: part four The Res. Form: part five The Res. Form: part six The Res. Form: part seven The fastest way to increase sales! Participate in this award-winning, newspaper-specific ad sales course on-site or in a Webinar.  • Get past upfront stalls and objections without any pushing  • Make the account believe he really needs you  • Get better information from your prosepct  • Develop quick ad strategies that work the very first time  • Eliminate size, frequency, content, cost and most other objections before they ever arise  • Get dramatic responses for all kinds of advertisers  • Never have to push an advertiser to run again click here

Pickup
At most newspapers, a pickup is the term used for re-running an ad that has run in your paper in the recent past. Since many newspapers don't keep ads after a certain amount of time, which varies, your manager can tell you exactly how long you have to re-run an ad before it drops out of the system and needs to be re-created. So you should check this box if the ad ran within the last month or so and doesn't need to be changed at all.

Pickup with corrections
If you'd like to pickup an ad that ran previously with your paper within the time frame allowed, but it needs some minor changes, then check this box, abbreviated PU with CX. Most papers let the salesperson make the minor changes right onto the tearsheet itself. Remember that if the ad needs more extensive changes then you should check off the set ad check box instead.

Camera-ready/electronic ads
Camera-ready ads can come into your publication on glossy paper or electronically. Either way, they're completely finished and ready for publication. Check the box marked camera ready if that's the case.

Film
In some cases, such as special magazine sections, film, a positive photograph on transparent film may be supplied. Check this box if this is the case.

Next: Ad reservation form: part five