Reserving Space Introduction The Res. Form: part one The Res. Form: part two The Res. Form: part three The Res. Form: part four The Res. Form: part five The Res. Form: part six The Res. Form: part seven The fastest way to increase sales! Participate in this award-winning, newspaper-specific ad sales course on-site or in a Webinar.  • Get past upfront stalls and objections without any pushing  • Make the account believe he really needs you  • Get better information from your prosepct  • Develop quick ad strategies that work the very first time  • Eliminate size, frequency, content, cost and most other objections before they ever arise  • Get dramatic responses for all kinds of advertisers  • Never have to push an advertiser to run again click here

Salesperson information
As you may have seen on the sample form provided, you'll be asked to enter your name, office phone number, territory number, department (retail, majors, national, classified, etc.), and possibly your signature. You may also find a space for the date you are attaching the ad copy to the reservation and submitting it to the production or art department.

Ad numbers/ad locator numbers
Some newspapers assign ad numbers to identify individual ads in case you'd like to find and run them again. Ad numbers are used by the advertising department to inquire about the status of ads or to change the ads. Ad locator numbers are used by the composing staff to identify ads. These numbers are usually generated automatically by the reservation system at the time they are inputted. Your sales assistant or the order entry person will write the numbers as the ads are inputted and then return a copy of the form to you for your records.

Running day/date
For each ad you reserve, you'll need to enter the day and date you'd like the ad to run.

Next: Ad reservation form: part two