The Rate Card Introduction Basic calculations Frequency discounts Volume discounts Combination discounts Modular rates Contracts Ad agencies Market info Readership and Circ. Promotional messages Co-op information Color charges Electronic ads Deadlines Special sections Column widths Line screens Odd sizes Legal disclaimers Ad acceptance guidelines Billing and Credit The fastest way to increase sales! Participate in this award-winning, newspaper-specific ad sales course on-site or in a Webinar.  • Get past upfront stalls and objections without any pushing  • Make the account believe he really needs you  • Get better information from your prospect  • Develop quick ad strategies that work the very first time  • Eliminate size, frequency, content, cost and most other objections before they ever arise  • Get dramatic responses for all kinds of advertisers  • Never have to push an advertiser to run again click here

The rate card is also a legal document containing everything the newspaper needs to protect itself if something goes horribly wrong. Whether the ad is printed wrong, doesn't make it into the newspaper, or the newspaper presses burn down and the paper isn't published, you're covered by the fine print in the rate card. You should read it over carefully and make sure all your advertisers have been given a rate card so they know what you're liable for. This might keep you out of trouble later.

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