The Rate Card
Special Section/Feature Schedule
The Rate Card
Introduction
Basic calculations
Frequency discounts
Volume discounts
Combination discounts
Modular rates
Contracts
Ad agencies
Market info
Readership and Circ.
Promotional messages
Co-op information
Color charges
Electronic ads
Deadlines
Special sections
Column widths
Line screens
Odd sizes
Legal disclaimers
Ad acceptance guidelines
Billing and Credit



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Your rate card might also contain a listing of your yearly special sections that come out once or twice a year, such as a bridal section or a health and fitness section. If not, there will be a separate schedule you'll want to get your hands on.

Next: Column Widths