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Chapters |
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More Training |
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General
Info |
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Reserving
Space
Ad reservation form: part one
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The fastest way
to increase sales!
Participate in this award-winning, newspaper-specific
ad sales course on-site or in a Webinar.
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Get past upfront stalls and objections
without any pushing |
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Make the account believe he really needs
you |
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Get better information from your prosepct |
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Develop quick ad strategies that work the
very first time |
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Eliminate size, frequency, content, cost
and most other objections before they ever arise |
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Get dramatic responses for all kinds of
advertisers |
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Never have to push an
advertiser to run again
click here
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Salesperson information
As you may have seen on the sample form provided, you'll be asked to
enter your name, office phone number, territory number, department
(retail, majors, national, classified, etc.), and possibly
your signature. You may also find a space for the date you are attaching
the ad copy to the reservation and submitting it to the production
or art department.
Ad numbers/ad locator numbers
Some newspapers assign ad numbers to identify individual
ads in case you'd like to find and run them again. Ad numbers are used
by the advertising department to inquire about the status of ads or
to change the ads. Ad locator numbers are used by the composing staff
to identify ads. These numbers are usually generated automatically
by the reservation system at the time they are inputted. Your sales
assistant or the order entry person will write the numbers as the ads
are inputted and then return a copy of the form to you for your records.
Running day/date
For each ad you reserve, you'll need to enter the day and date you'd
like the ad to run.
Next: Ad
reservation form: part two
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