New Accounts Introduction New Advertiser Form Payment Credit Application The fastest way to increase sales! Participate in this award-winning, newspaper-specific ad sales course on-site or in a Webinar.  • Get past upfront stalls and objections without any pushing  • Make the account believe he really needs you  • Get better information from your prosepct  • Develop quick ad strategies that work the very first time  • Eliminate size, frequency, content, cost and most other objections before they ever arise  • Get dramatic responses for all kinds of advertisers  • Never have to push an advertiser to run again click here

Payment
Your accounts can pay for their ads in a variety of ways including cash, checks and, if they qualify, credit. Most newspapers require a new account to pay for their first ad in cash before setting up credit for future ads. Here's how many newspapers do things:

Whether an account pays with a check or cash, it's likely that you'll need to fill out a receipt and give it to the account. Check with your managers about how to get a pad of receipts. You'll then turn the cash or check in at your newspaper's cashier window or with the finance person in charge of receiving funds. After turning everything in, you'll probably be given an "in-house" receipt that you can keep filed with other information on the account in case you need to refer to it again later.

The Credit Application
Helping your advertisers get credit with your newspaper is often a simple but important part of your job. Most newspapers use a standard application for credit that's been designed especially for the industry and is in used by media credit departments nationwide. See the sample standard credit application below.

Any finance person would tell you that the application needs to be completely filled in if you want to establish credit as quickly as possible. Usually credit can be granted within 10 days and many requests can be processed more quickly. If your newspaper uses the standard form or one similar to it, it will contain two places where a principal must sign: a bank authorization release which authorizes the company's bank to give information to your newspaper, and a general signature field which will legally give the company the responsibility to pay.

That's usually it for new accounts. Now let's move on to the selling part of your job, first with more particulars on selling your publication. As you'll find, proving the effectiveness of your newspaper is the easier half of proving your customer will get a response.

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