Selling Your Publication Circulation vs. Readership Readership/Market Survey Your Competitors Daily Newspapers Weekly Newspapers Shoppers/Pennysavers Your Product: ROP Your Product: Classifieds Your Product: Sp. Sections Preprints and more The fastest way to increase sales! Participate in this award-winning, newspaper-specific ad sales course on-site or in a Webinar.  • Get past upfront stalls and objections without any pushing  • Make the account believe he really needs you  • Get better information from your prosepct  • Develop quick ad strategies that work the very first time  • Eliminate size, frequency, content, cost and most other objections before they ever arise  • Get dramatic responses for all kinds of advertisers  • Never have to push an advertiser to run again click here

As discussed earlier in the course, the classified section is basically everything else that's not classified as ROP advertising. It brings in a huge amount of revenue and is one of the best read sections in the newspaper.

The advantage of the classified section is that many people in this part of the paper are already in the market for certain products or services advertised there and, best case, are actively searching the listings.

The big categories in most classified sections are automotive, real estate, and recruitment (help wanted). The Internet has had an affect on these categories, but, still, newspaper classified sections are a highly effective place to sell these and other goods and services.

Classifieds typically have narrower columns and can be more expensive than ROP, so there's usually a separate rate structure for that department.

Next: Your products: stand alone and special sections