Ad Layout Introduction Put it in writing The layout sheet Indicating copy and art The copy sheet Keying copy Keying art Other things about art Digital artwork How art scales The model release form Proofs Managing proofs Credits and adjustments More on adjustments The fastest way to increase sales! Participate in this award-winning, newspaper-specific ad sales course on-site or in a Webinar.  • Get past upfront stalls and objections without any pushing  • Make the account believe he really needs you  • Get better information from your prosepct  • Develop quick ad strategies that work the very first time  • Eliminate size, frequency, content, cost and most other objections before they ever arise  • Get dramatic responses for all kinds of advertisers  • Never have to push an advertiser to run again click here

Now, repeat the process with any artwork that needs to be included in the ad, including the logo. Do this the same way, by getting another blank sheet of 8.5" x 11" paper, writing the word "art" on the top of the page, and attaching the various art elements to the sheet, marking them with individual numbers instead of letters to differentiate it from the copy.

There's one big difference, however, between attaching copy to the copy sheet and attaching art to the art sheet. With copy, it really doesn't matter how you attach the copy to the copy sheet--tape, staple, glue--because the production people are going to retype it into their computers anyway.

But with artwork, you've got to be careful not to hurt the artwork while attaching it to the sheet or keying it up. Use a glue stick or even tape to attach it to the art sheet, however, make sure that you don't tape over any piece of art that you want to appear in the ad, even if it's the clear "invisible" tape.

The problem is that the scanner might focus on the tape instead of the artwork below it, resulting in a blurry image. And if you use a glue stick instead, just use enough to keep the art in place.

Also, be very careful not to write, or allow your advertiser to make any markings directly on the artwork. One common way to inadvertently destroy the artwork, and to frustrate to no end the production people, is to draw a circle around the artwork that partially passes through it, or put a staple through part of the artwork.

Of course, if the advertiser has supplied art to you on disk, CD or DVD, then you won't have to worry about that. Just attach it to the art sheet and make sure the art is keyed up the same way to the layout.

Once you've finished attaching all the copy to the copy sheet, all the art to the art sheet, and keying it up to the layout sheet, you'll be attaching it all to an ad reservation form (which we'll talk about later) and sending it through the proper channels.

Next: Other things about art