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© 2000 McInnis & Associates 310 Sixth Street, Greenport, NY (631) 477-2505 www.ads-on-line.com. For online use only. Reproduction is punishable under US and international copyright laws. Purchase the printable document here. | ||||||||
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The Advertising
Sales Department: Classified Advertising At most newspapers, the classified department handles a number of different types of ads. The line classifieds usually appear somewhere near the back of the newspaper and are usually in the form of narrow columns comprised of mostly text under various headings such as help wanted, cars for sale, homes for sale, etc. Some of these ads are sold by inbound telemarketers who wait for people to call them, such as an individual who wants to sell his car. Other line ads which are harder to sell are sold by outbound telemarketers, who will call businesses and ask them if they'd like to run, such as a realtor who has been running in a competing publication. Also part of the classified department are the display classified salespeople. These people sell the larger display ads, that is the ads with boxes around them that could run multiple column widths in the classified section. These ads would include the larger automotive, real estate, and help wanted, or recruitment ads. There are also outbound telemarketers who sell display ads under special headings like "Professional Directory" or "Vacation Getaways". Together, the classified advertising department brings in huge revenues to the newspaper, and generally charge a slightly higher rate. This classified section is one of the best read parts of the newspaper as well.
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