Ad Layout Introduction Put it in writing The layout sheet Indicating copy and art The copy sheet Keying copy Keying art Other things about art Digital artwork How art scales The model release form Proofs Managing proofs Credits and adjustments More on adjustments The fastest way to increase sales! Participate in this award-winning, newspaper-specific ad sales course on-site or in a Webinar.  • Get past upfront stalls and objections without any pushing  • Make the account believe he really needs you  • Get better information from your prosepct  • Develop quick ad strategies that work the very first time  • Eliminate size, frequency, content, cost and most other objections before they ever arise  • Get dramatic responses for all kinds of advertisers  • Never have to push an advertiser to run again click here

Once you've talked with your accounts and figured out which would like to run again this week, you'll need to get them into the paper.

This is pretty simple if they want to run the exact same ad as the previous week, but most likely, that won't be the case.

Take a look at what the advertiser has given you to run. Some advertisers will simply hand you an old ad, having marked it up--crossed out items, added new information, and moved things around.

And that's if you're lucky. Many advertisers will just type up all the words they want on a sheet of plain paper or sketch out a rough ad on anything they can find.

In fact, many will sketch out the ad much larger than what they want, and tell you to "make it fit" into a smaller size. Now, a good advertising salesperson will do more than just take what the advertiser gives them and get it in the newspaper.

A good rep will offer suggestions and ideas on how to create a more effective ad. However, at this stage, I'm guessing you'd be happy just getting your account's ads in the newspaper the way they want them, so let's talk about that next.

Next: Put it in writing