Ad Layout: The art sheet
Now, repeat the process with any artwork that needs to be included in the ad, including the logo. Do this the same way, by getting another blank sheet of 8.5x11 sheet of paper, writing the word "art" on the top of the page, and attaching the various art elements to the sheet and marking them with individual numbers instead of letters to differentiate it from the copy.

There's one big difference, however, between attaching copy to the copy sheet and art to the art sheet. With copy, it really doesn't matter how you attach the copy to the copy sheet-tape, staple, glue-because the production people are going to retype it into their computers anyway. But with artwork, you've got to be careful not to hurt the artwork while attaching it to the sheet or keying it up. Use a glue stick or even tape to attach it to the art sheet, however, make sure that you don't tape over any piece of art that you want to appear in the ad, even if it's the clear "invisible" tape.

The scanner that the production people will use to get it into their computers might focus on the tape instead of the image below it, resulting in a blurry image. And if you use a glue stick instead, just use enough to keep the art in place, not so much that a tornado would have to come along and lift it from the page.

Also, be very careful not write, or allow your advertiser to make any markings directly on the artwork. One common way to inadvertently destroy the artwork, and to frustrate to no end the production people, is to draw a circle around the artwork that partially passes through it, or put a staple through part of the artwork. Once you're finished attaching all the copy to the copy sheet, all the art to the art sheet, and keying it up to the layout sheet, you'll be paper clipping it all to an ad reservation form, which we'll talk about later, and sending it through the proper channels.