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Drive Serious Local Ad Revenue Fast--In This Recession!

Watch a streaming video
or read how our popular Response Oriented Selling training program helps hundreds of major daily and weekly newspapers' ad salespeople, managers, and artists realize dramatic increases in revenue fast.

Ad sales training speakerHear Dave Conner, Ad Director of the 16,500 circ. daily Commercial-News explain how he brought in $200,000 in 30 days and is on track for $1 million this year using our course.

Another recent 137,000 circ. daily client sold more than $100,000 in their first three days and and over $500,000 in the first 7 weeks after this training began.

Ad sales training speakerHear what the publisher of one of the largest U.S. dailies has to say about this course. Or read what other newspapers are saying.

Newspaper Ad Sales Training shotClearly your newspaper is the best advertising medium for your local businesses. So why do too many of them think you're too expensive and gravitate to cheaper alternatives in print, broadcast, and other questionable media?

And when they do run with you, why do they think they can only afford a small, infrequent ad and blame your publication when they don't get the response they had hoped for?

That's because they're afraid that if they do spend any serious money in your newspaper there's a huge risk they'll never get the thing they truly care about anyway--response. After all, past experience has shown them that response is highly unpredictable. And most salespeople agree.

Download our 8-page PDF brochure that gets into more detail about the course, including a typical schedule as well as a breakdown of the salesperson, artist, manager, and advertiser sessions.

Our over 400 clients--many of the largest daily and weekly newspapers--believe there's nothing like Response Oriented Selling to give your ad reps, artists, and managers the ability to justify rate, size, frequency, and prove they'll get a dramatic response.

If your staff can't prove beyond a doubt the one thing that your prospective advertisers care about--response--your staff is at a huge disadvantage. Watch the video at the top to hear more about this problem and our unique approach to solving it.

Our outline lists the skills your salespeople will learn.

You'll find the Response Oriented Selling course is the "missing link" that enables your ad staff to sell true value and dramatically increase ad sales along with response rates.

Available on-site or live over the Internet. Call (631) 477-2505 for more information (including an online demo) today.

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Get Completely Inexperienced Ad Reps Productive Overnight!

Watch a streaming video or read how our just revised basic newspaper ad sales course will get your new hires productive fast, with expanded chapters on territory management, spec ads, sales calls, and overcoming objections.

NEW! Read how a recent publisher used this new hires ad sales course to increase page counts by 200 for Nov/Dec after losing his ad manager and hiring a new ad rep here.


Online Basic Ad Sales Training Version
PDF version of print ad sales training
Word version of ad sales course
Trust the largest trainer of new ad salespeople in North America (and possibly the world) to get your new hires productive fast. Gain access to a comprehensive newspaper advertising sales course (or download printable/editable versions for more).

"This down to earth, practical guide to newspaper advertising sales is a must have for anyone selling newspaper advertising--by far the best newspaper sales training tool I have ever seen. It really increases ad sales immediately."
--Matt Miller, Advertising Director Pittsburgh, Observer-Reporter


Former Knight Ridder and Community Newspaper Holdings, Inc. (200+ dailies, weeklies, and semi-weeklies) license this course, as well as hundreds of other newspapers around the world--even the Harvard Law Record. See samples and find out more details here. This self-paced program is available online, as a downloadable PDF, or a customizable Word document.


Ad sales trainingStarting at $495 for a one-month subscription, you'll find you'll easily increase the productivity of your new hire tenfold and pay for the course with the very first sale.

"Just using the first few chapters that I've read helped me double the size of the paper...Your course is helping me get on the right track with contracts as well."
--John Patrick, Publisher, Alpenhorn News (CA)

"This is a great Word document! Well worth the money."
--David Moore, Publisher, Charlotte Media Group


Call (631) 477-2505 for more information.

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Cut Ad Production Costs And Dramatically Improve Quality And Turnaround!

Looking to outsource your ad production department but concerned your ad staff and advertisers will resist due to the quality, cultural, and communication issues associated with many services?

As the the oldest ad production outsourcer and world's largest trainer of production and creative service departments, we've developed a second-generation print and Web ad production service called DesignYourAd.

For the same cost savings of typical ad production houses, you'll get access to a huge staff of agency-quality designers trained in our advanced design and sales techniques, including our Response Oriented Selling course.

This production service is part of a leading 27-year-old ad agency with state-of-the art traffic and quality controls.

As an official PAGE Supplier, our service is only one of two that passed the rigorous testing of the 1,500+ member PAGE Cooperative.

Our work is spectacular, created overnight, and waiting in your inbox the next morning. Need to change something before it goes out to the advertiser? Changes are free and take less than two hours.

All this at 40% less that your in-house production department.

We'll even teach your ad staff how to sell the ads, including size and frequency. And we provide extensive live and Web-based training for your ad reps to help them succeed.

Read more about how we can help you in outsourcing your ad production department .

If you're planning on making this move, or just looking for help with your overflow work, contact us and we'll show you how you can make this a change for the beter.


 
   
 

 

 

 

Newspaper Advertising Sales Training


Response Oriented Selling. Newspaper Ad Sales Training. Newspaper Advertising Sales Training. Ad Sales Training. Retail Advertising Training. Retail Advertising Sales Training. Classified Advertising Sales Training. Training for New Ad Reps. Training for Newspaper Ad Reps. Training for Newspaper Advertising Reps. Training for Newspaper Advertising Salespeople. Advertising Effectiveness Training for Newspapers. Newspaper Advertising Sales Seminars. Newspaper Association Speaker. Newspaper Association of America. International Newspaper Marketing Association. Response Training for Newspapers. On-site training for Advertising Representatives. New Ad Reps. New Advertising Salespeople. Magazine Advertising Sales. Newspapers. Magazines. Shoppers. Pennysavers. Daily. Weekly. Dailies. Weeklies. Publications. Metro Newspapers.

Leading newspaper advertising sales training firm specializing in basic and advanced training for retail and classified display advertising departments, conducted both on-site and now live over the Internet